:root{--bg:#f3f4f2;--bg2:#e9ebe6;--ink:#16181d;--ink2:#3d424b;--muted:#5b606a;--line:#d9dbd6;--accent:#2f4bc9;--accent2:#1d33a0;--r:22px}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
html,body{overflow-x:clip}
body{margin:0;background:var(--bg);color:var(--ink);font:16px/1.5 Outfit,system-ui,-apple-system,Segoe UI,sans-serif;-webkit-font-smoothing:antialiased}
a{color:var(--accent)}a:hover{color:var(--accent2)}
h1,h2,h3{margin:0;letter-spacing:-.03em;font-weight:800;line-height:1}
p{margin:0}
figure{margin:0}
.mono{font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:13px;color:var(--muted)}
img,video{display:block;max-width:100%}

/* nav */
.nav{position:sticky;top:0;z-index:20;height:72px;padding:0 48px;display:flex;align-items:center;justify-content:space-between;gap:24px;background:rgba(243,244,242,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);font-weight:700;font-size:18px}
.links{display:flex;align-items:center;gap:28px;font-size:15px;font-weight:500}
.links a{color:var(--ink);text-decoration:none}
.links a:not(.pill):hover{color:var(--accent)}
.links .pill{background:var(--ink);color:var(--bg);padding:10px 18px;border-radius:999px;font-weight:600}
.links .pill:hover{background:#000;color:#fff}

/* buttons */
.btn-primary{display:inline-block;background:var(--accent);color:#fff;text-decoration:none;padding:16px 26px;border-radius:999px;font-weight:700;font-size:17px;transition:transform .15s,background .15s;box-shadow:0 10px 30px rgba(47,75,201,.25)}
.btn-primary:hover{color:#fff;background:var(--accent2)}
.btn-primary:active{transform:translateY(1px) scale(.98)}
.btn-primary.big{padding:18px 30px;font-size:18px}
.btn-text{color:var(--ink);text-decoration:none;padding:16px 6px;font-weight:600;font-size:17px;border-bottom:2px solid var(--ink)}
.btn-text:hover{color:var(--accent);border-color:var(--accent)}

/* hero */
.hero{min-height:calc(100dvh - 72px);padding:64px 48px 32px;display:flex;flex-wrap:wrap;align-items:center;gap:40px}
.hero-copy{flex:1 1 520px;min-width:0;max-width:640px;display:flex;flex-direction:column;gap:28px}
.hero h1{font-size:clamp(44px,6vw,78px);line-height:.96;letter-spacing:-.04em}
.hero h1 em{font-style:italic;color:var(--accent)}
.hero p{font-size:20px;color:var(--ink2);max-width:34ch}
.cta-row{display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.hero-stage{flex:1 1 560px;min-width:0;position:relative;height:660px;display:flex;align-items:center;justify-content:center}
.frame{border-radius:var(--r);overflow:hidden;background:#e4e6e1;box-shadow:0 30px 70px rgba(22,24,29,.16)}
.frame img,.frame video{width:100%;height:100%;object-fit:cover}
.frame-l{position:absolute;left:0;top:90px;width:34%;max-width:230px;aspect-ratio:9/16;animation:float3 8s ease-in-out infinite}
.frame-r{position:absolute;right:0;top:130px;width:34%;max-width:230px;aspect-ratio:9/16;animation:float2 9s ease-in-out infinite}
.frame-c{position:relative;width:44%;max-width:300px;aspect-ratio:9/16;box-shadow:0 50px 100px rgba(22,24,29,.24);animation:float1 7s ease-in-out infinite;z-index:1}
@keyframes float1{0%,100%{transform:translateY(0) rotate(-3deg)}50%{transform:translateY(-14px) rotate(-3deg)}}
@keyframes float2{0%,100%{transform:translateY(0) rotate(6deg)}50%{transform:translateY(-10px) rotate(6deg)}}
@keyframes float3{0%,100%{transform:translateY(0) rotate(-9deg)}50%{transform:translateY(-8px) rotate(-9deg)}}

/* reel: a horizontal rail driven by scroll */
.reel{height:320vh;position:relative}
.reel-pin{position:sticky;top:0;height:100dvh;overflow:hidden;display:flex;flex-direction:column;justify-content:center;gap:36px;background:var(--bg)}
.reel-head{padding:0 48px;display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.reel-head h2{font-size:clamp(32px,4vw,52px)}
.reel-head p{font-size:17px;color:var(--ink2);max-width:40ch}
.rail{display:flex;gap:24px;padding:0 48px;width:max-content;will-change:transform}
.tile{flex:0 0 auto;width:min(300px,62vw);display:flex;flex-direction:column;gap:12px}
.tile video{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:var(--r);background:#e4e6e1;box-shadow:0 24px 60px rgba(22,24,29,.16)}
.tile figcaption{display:flex;flex-direction:column;gap:2px;padding:0 4px}
.tile strong{font-size:17px;font-weight:700}
.tile span{font-family:'IBM Plex Mono',monospace;font-size:13px;color:var(--muted)}

/* film: scrubbed by scroll */
.film{height:320vh;position:relative}
.film-pin{position:sticky;top:0;height:100dvh;overflow:hidden;background:var(--bg)}
.film-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.chapter{position:absolute;left:48px;bottom:14vh;max-width:520px;opacity:0;transform:translateY(16px);transition:opacity .35s,transform .35s}
.chapter.on{opacity:1;transform:none}
.chapter h2{font-size:clamp(36px,5vw,64px);letter-spacing:-.035em;margin-bottom:12px}
.chapter p{font-size:19px;color:var(--ink2)}
.scrub-hint{position:absolute;right:48px;top:50%;width:3px;height:140px;margin-top:-70px;background:var(--line);border-radius:2px;overflow:hidden}
.scrub-hint span{display:block;width:100%;height:0;background:var(--ink);transition:height .1s linear}

/* how */
.how{padding:140px 48px 120px;display:flex;flex-direction:column;gap:56px}
.how h2{font-size:clamp(36px,4.5vw,56px);max-width:18ch}
.timeline{display:flex;gap:14px;align-items:stretch;flex-wrap:wrap}
.beat{display:flex;flex-direction:column;gap:14px;min-width:0}
.beat-3{flex:3 1 240px}.beat-7{flex:7 1 420px}
.bar{height:8px;border-radius:999px;background:var(--ink)}
.bar.accent{background:var(--accent)}
.beat h3{font-size:28px;letter-spacing:-.02em;font-weight:700}
.beat p:not(.mono){font-size:17px;color:var(--ink2);max-width:52ch}

/* three looks */
.looks{padding:120px 48px 140px;background:var(--bg2);display:flex;flex-direction:column;gap:56px}
.looks-copy{display:flex;flex-direction:column;gap:16px;max-width:640px}
.looks h2{font-size:clamp(36px,4.5vw,56px)}
.looks-copy p{font-size:19px;color:var(--ink2)}
.trio{display:flex;gap:28px;align-items:flex-end;justify-content:center;flex-wrap:wrap}
.look{flex:0 1 300px;display:flex;flex-direction:column;gap:16px;transition:transform .35s}
.look img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:var(--r);box-shadow:0 24px 60px rgba(22,24,29,.18)}
.look-mid{flex-basis:340px;margin-bottom:28px}
.look:hover{transform:translateY(-8px)}
.look figcaption{display:flex;flex-direction:column;gap:4px;padding:0 4px}
.look strong{font-size:18px;font-weight:700}
.look span{font-size:15px;color:var(--ink2)}

/* pack grid */
.pack{padding:140px 48px;display:flex;flex-direction:column;gap:48px}
.pack-head{display:flex;flex-direction:column;gap:16px;max-width:640px}
.pack h2{font-size:clamp(36px,4.5vw,56px)}
.pack-head p{font-size:19px;color:var(--ink2)}
.grid15{display:flex;flex-direction:column;gap:12px}
.grid-row{display:grid;grid-template-columns:96px repeat(5,minmax(0,1fr));gap:12px;align-items:center}
.row-label{font-family:'IBM Plex Mono',monospace;font-size:13px;color:var(--muted)}
.grid-row img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:14px;background:#e4e6e1;box-shadow:0 10px 30px rgba(22,24,29,.1);transition:transform .25s,box-shadow .25s}
.grid-row img:hover{transform:scale(1.06);box-shadow:0 20px 50px rgba(22,24,29,.22);position:relative;z-index:2}
.grid-cols{display:grid;grid-template-columns:96px repeat(5,minmax(0,1fr));gap:12px;font-family:'IBM Plex Mono',monospace;font-size:13px;color:var(--muted);text-align:center}

/* deal */
.deal{padding:120px 48px;background:var(--ink);color:var(--bg);display:flex;flex-direction:column;gap:44px}
.deal h2{font-size:clamp(36px,5vw,64px);line-height:1.02;letter-spacing:-.035em;max-width:20ch}
.terms{display:flex;gap:48px;flex-wrap:wrap;border-top:1px solid #3a3e46;padding-top:36px}
.terms div{flex:1 1 260px;min-width:0;display:flex;flex-direction:column;gap:8px}
.terms .mono{color:#a3a7ad}
.terms p{font-size:22px;line-height:1.35}

/* cta */
.cta{padding:120px 48px;display:flex;flex-wrap:wrap;align-items:center;gap:48px}
.cta-copy{flex:1 1 480px;min-width:0;display:flex;flex-direction:column;gap:28px;align-items:flex-start}
.cta h2{font-size:clamp(36px,5vw,64px);letter-spacing:-.035em;max-width:16ch}
.cta p{font-size:19px;color:var(--ink2);max-width:40ch}
.cta-art{flex:0 1 300px;min-width:0}
.cta-art img{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:var(--r);box-shadow:0 30px 70px rgba(22,24,29,.18);transform:rotate(4deg)}

.foot{padding:28px 48px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;font-size:14px;color:var(--muted)}
.foot a{color:var(--muted);text-decoration:none}

@media (max-width:860px){
  .nav{padding:0 16px;height:64px}
  .links{gap:16px;font-size:14px}
  .links a:not(.pill){display:none}
  .hero{padding:40px 16px 24px;gap:24px;min-height:0}
  .hero-stage{height:520px}
  .frame-l,.frame-r{display:none}
  .frame-c{width:270px;height:480px}
  .reel{height:auto;padding:72px 0 40px}
  .reel-pin{position:static;height:auto;overflow:visible;gap:24px}
  .reel-head{padding:0 16px}
  .rail{width:auto;padding:0 16px 8px;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;gap:14px;transform:none !important}
  .tile{scroll-snap-align:start;width:220px}
  .film{height:220vh}
  .chapter{left:0;right:0;bottom:0;max-width:none;padding:48px 16px 56px;background:linear-gradient(to top,rgba(243,244,242,.96) 55%,rgba(243,244,242,0))}
  .scrub-hint{right:16px}
  .how,.looks,.pack,.deal,.cta{padding-left:16px;padding-right:16px}
  .how{padding-top:80px;padding-bottom:80px}
  .looks{padding-top:80px;padding-bottom:80px}
  .trio{gap:16px}
  .look{flex:1 1 30%}
  .look-mid{margin-bottom:0}
  .look figcaption span{display:none}
  .pack{padding-top:80px;padding-bottom:80px}
  .grid15{gap:18px}
  .grid-row{display:flex;flex-wrap:nowrap;gap:10px;overflow-x:auto;padding-bottom:6px;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;align-items:stretch}
  .row-label{flex:0 0 auto;writing-mode:vertical-rl;transform:rotate(180deg);position:sticky;left:0;z-index:1;background:var(--bg);padding:6px 2px;text-align:center}
  .grid-row img{flex:0 0 auto;width:150px;border-radius:12px;scroll-snap-align:start}
  .grid-row img:hover{transform:none}
  .grid-cols{display:none}
  .cta-art{display:none}
  .foot{padding:24px 16px}
}
@media (prefers-reduced-motion:reduce){
  .frame-l,.frame-r,.frame-c{animation:none}
  .look,.grid-row img{transition:none}
  .reel{height:auto;padding:72px 0 40px}
  .reel-pin{position:static;height:auto;overflow:visible}
  .rail{width:auto;overflow-x:auto;transform:none !important}
  .film{height:auto}
  .film-pin{position:static;height:auto}
  .film-video{position:static;height:auto}
  .chapter{position:static;opacity:1;transform:none;padding:24px 48px;background:none}
  .scrub-hint{display:none}
}